classic | mobile
 

Search...

 

Systems integration as a total project solution
2nd Quarter 2017, News & events


SEW-Eurodrive is embracing system integration as a new area of differentiation in order to boost the uptake of its products in the marketplace. This will also help promote the OEM as a total solutions provider for entire project lifecycles. The aim is to bring together companies like SEW-Eurodrive that supply automation components and technology with system integrators that tackle entire projects. The key is that products from different suppliers can be used in a single system or project.

“Although we would like to supply SEW-Eurodrive products as far as possible, there may be a requirement for something we do not supply, such as a PLC or pneumatic component,” explains mechatronics sales engineer, Hendri Oosthuizen. National sales manager, Norman Maleka adds that the total solution is based on SEW-Eurodrive technology, but includes any additional requirements. The system integrator is essentially tasked to integrate all of these disparate elements in order to be able to present the end user with a complete solution.

System integration is an important market for the OEM, as integrators typically have exposure to a range of client applications and requirements. “The more comfortable they are with integrating our products, the more likely they are to go out there and promote our products to end-users as integral components of the overall system,” Maleka notes.

The opportunities for system integration run the gamut from mining to automation to food and beverage. “For example, if an end-user wants to set up a typical process or assembly line, the system integrator will supply all of the necessary products that meet these specific requirements. The end result is a total solution that integrates the mechanical, electrical and data needs,” Oosthuizen continues.

Launched this year, SEW-Eurodrive’s systems integration push is an attempt to ‘shake hands’ with potential customers and introduce them to the wide range of technology and solutions available. “Our aim is to establish partnerships with companies specialising in automation, and to sell our extensive range of electronic and automation components to them. Not only will this help these companies in meeting the diverse daily needs of their own end-users, it will also build confidence in the broader marketplace about SEW-Eurodrive’s competency and expertise in this arena,” Maleka says.

He adds that these constitute a two-way partnership. “We may receive an enquiry on a large project that requires some mechanical components that do not necessarily form part of our own product range. We would then be able to partner with a specific system integrator in supplying the automation side. While SEW-Eurodrive has a solid reputation as a gearbox and drives supplier, our business approach this year is to focus much more on our extensive electronics product ranges. Not a lot of people in the industry know about this particular portfolio of ours, which we would like to promote to the point of it becoming the standard option across the board.”

The OEM has already staged a well-received Open Day at its Johannesburg facility, where system integrators were introduced to the company’s extensive automation and electronics product ranges. The aim was to show them exactly what SEW-Eurodrive is about, its investment in infrastructure, its training focus with the Drive Academy, as well as the general competence and expertise that underpins every single one of its products. Open Days will be rolled out at all SEW-Eurodrive branches as well, in order to reach as many system integrators as possible countrywide. These will include Cape Town, Durban, Nelspruit, and Port Elizabeth. Attendance at any of the Open Days is free of charge.

In terms of specific support offered to system integrators, Oosthuizen explains that SEW-Eurodrive can visit potential customers in order to determine how best to meet their precise requirements. Following this, they will be provided with a complete overview of SEW-Eurodrive’s products, and will be shown how they can be assisted in the most cost-effective and innovative manner possible, in conjunction with the system integrator. “It is important to note that we do not charge our customers to become system integrators. The enabling software that we provide in this regard is free to use, with no annual licence fees,” concludes Oosthuizen.

For more information contact Jana Klut, SEW-Eurodrive, +27 (0)11 248 7161, jklut@sew.co.za, www.sew.co.za


Credit(s)
Supplied By: SEW-Eurodrive
Tel: +27 11 248 7000
Fax: +27 11 248 7289
Email: jklut@sew.co.za
www: www.sew.co.za
Share via email     Print this page  

Further reading:

  • Forestalling the future
    2nd Quarter 2017, Technews Publishing, News & events
    Amongst all the hype surrounding IIoT, there is a groundswell of change on the plant floor. One of the early killer apps has been machine maintenance, and condition monitoring is entering a new era. The ...
  • An augmented reality calendar
    2nd Quarter 2017, Siemens Digital Factory & Process Ind. & Drives, News & events
    Siemens says it has made great strides in the products and services it offers to clients by incorporating digitalisation across the technology value chain. In order to explain these processes in a way ...
  • Production of the future
    2nd Quarter 2017, Festo, News & events
    Festo is at the forefront of developments in Industry 4.0 and the company recently held an exclusive business seminar that gave insight into the factory of the future and highlighted the myriad of business ...
  • SKF helps Ducati Team gear up
    2nd Quarter 2017, SKF South Africa, News & events
    SKF’s high performance parts and specialist technical knowledge are once again helping the Ducati Team prepare for success in this year’s MotoGP World Championship. The 2017 Ducati Team line-up will see ...
  • Schneider Electric celebrates excellence at the Connect Alliance Partner Conference
    2nd Quarter 2017, Schneider Electric South Africa, News & events
    Schneider Electric recently celebrated the winners of the Connect Alliance Partner Conference at a glitzy awards ceremony held at the Riverside Sun Hotel in Vanderbijlpark.    The awards are a commemoration ...
  • Varispeed receives Yaskawa award
    2nd Quarter 2017, Varispeed (Div. of Hudaco Trading), News & events
    Varispeed has received the 2016 Yaskawa Drives and Motion division partner of the year award for the Europe, Middle East and Africa regions and presented during the Yaskawa Europe International Partner ...
  • Two crane giants join forces
    2nd Quarter 2017, News & events
    Following the finalisation of the Konecranes worldwide acquisition of Terex MHPS, the two global crane brands will be sharing their considerable combined knowledge and technology, becoming a substantial ...
  • Hytec appointed distributor of Dabeb-Elram
    2nd Quarter 2017, Hytec (Afripower), News & events
    The Hytec Group was recently appointed as distributor of the Dabeb-Elram range of electro-hydraulic actuators. This enables the group to take the DEA range to the doorstep of sub-Saharan Africa’s major ...
  • BMG exhibits at Nampo
    2nd Quarter 2017, Bearing Man Group t/a BMG, News & events
    BMG is again exhibiting its extensive range of agricultural components at Nampo. This year’s stand highlights the importance of the company’s Boer Slim/Smart Farming concept, which was launched by BMG ...
  • ATEQ has moved
    2nd Quarter 2017, ATEQ South Africa, News & events
    Measurement specialist, ATEQ South Africa has moved premises. The new location is 26 High Street, Founders Hill, Modderfontein. General manager, Max Savioli says that the new offices have optimised space. ...
  • Appointment
    2nd Quarter 2017, Tectra Automation, News & events
    Tectra Automation has appointed Jason Saunders as branch manager, Port Elizabeth.         
  • Festo Didactic training: June to August 2017
    2nd Quarter 2017, Festo, News & events
    The following courses are available from Festo Didactic:       Pneumatics (1) Basic PN111:    Johannesburg: June 7-9, July 5-7    Cape Town: August 16-18    Durban: July 19-21    East London: August 30-September ...

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual





 

         
    classic | mobile

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.