classic | mobile
 

Search...

 

Systems integration as a total project solution
2nd Quarter 2017, News & events


SEW-Eurodrive is embracing system integration as a new area of differentiation in order to boost the uptake of its products in the marketplace. This will also help promote the OEM as a total solutions provider for entire project lifecycles. The aim is to bring together companies like SEW-Eurodrive that supply automation components and technology with system integrators that tackle entire projects. The key is that products from different suppliers can be used in a single system or project.

“Although we would like to supply SEW-Eurodrive products as far as possible, there may be a requirement for something we do not supply, such as a PLC or pneumatic component,” explains mechatronics sales engineer, Hendri Oosthuizen. National sales manager, Norman Maleka adds that the total solution is based on SEW-Eurodrive technology, but includes any additional requirements. The system integrator is essentially tasked to integrate all of these disparate elements in order to be able to present the end user with a complete solution.

System integration is an important market for the OEM, as integrators typically have exposure to a range of client applications and requirements. “The more comfortable they are with integrating our products, the more likely they are to go out there and promote our products to end-users as integral components of the overall system,” Maleka notes.

The opportunities for system integration run the gamut from mining to automation to food and beverage. “For example, if an end-user wants to set up a typical process or assembly line, the system integrator will supply all of the necessary products that meet these specific requirements. The end result is a total solution that integrates the mechanical, electrical and data needs,” Oosthuizen continues.

Launched this year, SEW-Eurodrive’s systems integration push is an attempt to ‘shake hands’ with potential customers and introduce them to the wide range of technology and solutions available. “Our aim is to establish partnerships with companies specialising in automation, and to sell our extensive range of electronic and automation components to them. Not only will this help these companies in meeting the diverse daily needs of their own end-users, it will also build confidence in the broader marketplace about SEW-Eurodrive’s competency and expertise in this arena,” Maleka says.

He adds that these constitute a two-way partnership. “We may receive an enquiry on a large project that requires some mechanical components that do not necessarily form part of our own product range. We would then be able to partner with a specific system integrator in supplying the automation side. While SEW-Eurodrive has a solid reputation as a gearbox and drives supplier, our business approach this year is to focus much more on our extensive electronics product ranges. Not a lot of people in the industry know about this particular portfolio of ours, which we would like to promote to the point of it becoming the standard option across the board.”

The OEM has already staged a well-received Open Day at its Johannesburg facility, where system integrators were introduced to the company’s extensive automation and electronics product ranges. The aim was to show them exactly what SEW-Eurodrive is about, its investment in infrastructure, its training focus with the Drive Academy, as well as the general competence and expertise that underpins every single one of its products. Open Days will be rolled out at all SEW-Eurodrive branches as well, in order to reach as many system integrators as possible countrywide. These will include Cape Town, Durban, Nelspruit, and Port Elizabeth. Attendance at any of the Open Days is free of charge.

In terms of specific support offered to system integrators, Oosthuizen explains that SEW-Eurodrive can visit potential customers in order to determine how best to meet their precise requirements. Following this, they will be provided with a complete overview of SEW-Eurodrive’s products, and will be shown how they can be assisted in the most cost-effective and innovative manner possible, in conjunction with the system integrator. “It is important to note that we do not charge our customers to become system integrators. The enabling software that we provide in this regard is free to use, with no annual licence fees,” concludes Oosthuizen.

For more information contact Jana Klut, SEW-Eurodrive, +27 (0)11 248 7161, jklut@sew.co.za, www.sew.co.za


Credit(s)
Supplied By: SEW-Eurodrive
Tel: +27 11 248 7000
Fax: +27 11 248 7289
Email: jklut@sew.co.za
www: www.sew.co.za
Share via email     Print this page  

Further reading:

  • Hyperloops and Supramotion
    4th Quarter 2017, Technews Publishing, News & events
    One of the most iconic inventors and entrepreneurs of our time is South African-born Elon Musk, the creator of PayPal and Tesla. He has made history with radical projects such as SpaceX, and is now planning ...
  • Farewell Les Sim
    4th Quarter 2017, News & events
    With the recent passing of Les Sim, two of his good friends pay tribute to him: his motorcycling friend, Ian Holmes and Axiom Hydraulics managing director, Neill Simpson.    Simpson says that his first ...
  • SEW-Eurodrive builds on East African presence
    4th Quarter 2017, SEW-Eurodrive, News & events
    East Africa represents a major growth area for SEW-Eurodrive. This growth is largely due to the fact that the SEW-Eurodrive brand is well-entrenched in Africa, in diverse sectors such as mining and agriculture. ...
  • Varispeed appointed as Yaskawa’s channel partner
    4th Quarter 2017, Yaskawa Southern Africa, News & events
    Yaskawa Southern Africa has announced that with effect from July 2017, Varispeed SA, a division of the Hudaco group, has been appointed as Yaskawa’s channel partner for its full product range of Yaskawa ...
  • BMG’s upgraded distribution facility
    4th Quarter 2017, Bearing Man Group t/a BMG, News & events
    BMG marked the official opening of its recently upgraded BMG World distribution and engineering facility in Johannesburg by hosting a two-day expo in September for suppliers, customers, the press and ...
  • SICK Automation relocates
    4th Quarter 2017, SICK Automation Southern Africa , News & events
    SICK Automation Southern Africa has relocated and is operating from Lanseria Corporate Estate, number 24 Eagle Lane, effective 4 September 2017. The new premises, five times larger than its current premises, ...
  • Dosco Precision Hydraulics and Kawasaki Precision Machinery
    4th Quarter 2017, Dosco Precision Hydraulics, News & events
    Dosco Precision Hydraulics is commemorating its involvement with Kawasaki Precision Machinery UK. Established in 1968, the Precision Machinery division of Kawasaki has been at the forefront of hydraulic ...
  • SKF enters the world of manufacturing
    4th Quarter 2017, SKF South Africa, News & events
    SKF's operations in Sweden are set to be given a boost with the inauguration of a completely new, fully-automated and digital production process in Gothenburg, adapted for the manufacture of spherical ...
  • Changing perspectives in automation
    4th Quarter 2017, Siemens Digital Factory & Process Ind. & Drives, News & events
    At the recent African product launch in Pretoria, head of Siemens Process Automation, Mikhail Vakhutinskiy explained; “With Version 9 of its Simatic PCS 7 process control system, Siemens is opening up ...
  • Parkerstore celebrates five years in business
    4th Quarter 2017, ParkerStore Boksburg, News & events
    Parkerstore Boksburg is celebrating its five year anniversary in business. “It is with great pleasure that we are associated with the Parker brand and its excellent quality products. As part of our company’s ...
  • SKF rotates to its core strength
    4th Quarter 2017, SKF South Africa, News & events
    SKF has taken a strategic decision to shift its global business focus back to the company’s core strength – bearings. “Since 2007, we have been successfully placing our energy into seals, lubrication, ...
  • Schneider Electric’s contribution in Tanzania
    4th Quarter 2017, Schneider Electric South Africa, News & events
    The Kilimanjaro International Institute for Telecommunications, Electronics and Computers (KIITEC) officially opened its 30 kW solar power plant and solar laboratory in September in Tanzania. Launched ...

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual





 

         
    classic | mobile

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.