Electric motor distributor Zest has set its sights on winning a greater share of the African market following its acquisition by Brazil based group WEG last year.
Zest has distributed WEG products in South Africa for more than three decades. Louis Meiring, group managing director of Zest, says, “We are now responsible for marketing and distributing WEG’s products across the continent, which is experiencing a resurgence in interest from international investors and project houses. The Zambian Copperbelt and West Africa offer significant growth opportunities. We plan on investing a great deal of time and resources to grow our African market share, which we believe will result in enhanced revenues for the group.”
Group company, EnI already has offices in Ghana, Zambia, Mozambique and Tanzania and offices will be established or distributors appointed in other countries depending on the demand for its products and services as well as the potential challenges associated with doing business in each country.
“We see the huge potential for growth in the African market and we intend to put down roots across the continent. We are not interested in making a quick sale and moving on, we are in Africa for the long term,” Meiring says.
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