Bosch strengthens its operations in Africa - 2nd Quarter 2018 - Motion Control
 
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Bosch strengthens its operations in Africa
2nd Quarter 2018, News & events


The Bosch Group is strengthening its business in Africa and further expanding its industrial technology portfolio on the continent. In 2017, the company and its 770 associates generated sales of R1,2 billion. Effective February 28, 2018, Bosch Rexroth has acquired all shares in Hytec Holdings. Hytec specialises in the marketing of hydraulic and automation solutions. Hytec has about 40 branch operations, not only in South Africa, but also in Mozambique, Namibia, Zambia, Botswana, Ghana, and Kenya. In a first phase, Bosch Rexroth acquired a 50% stake in its marketing partner, Hytec in 2014.

“For Bosch, Africa has a lot of potential as a strategic market of the future,” says Uwe Raschke, the Bosch management board member responsible for Europe, the Middle East, and Africa. “In the years ahead, we want to significantly increase our sales in Africa,” he adds. “Considerable opportunities are offered by the heavy investments being made in infrastructure projects in areas such as construction and power generation. Together with Hytec, we can take better advantage of the market opportunities in the African growth industries,” says Rolf Najork, managing director of Bosch Rexroth. The region is characterised by a lot of end-user business, such as servicing and spare parts for users of machinery.”

With its new subsidiary, Bosch Rexroth hopes to expand this business further. Hytec has a well-established marketing network in sub-Saharan Africa, and its associates are familiar with what local customers want. “We are combining this high level of regional marketing knowledge with Bosch Rexroth’s product expertise and technological prowess. This will be a significant boost to our business on the continent,” Najork says. Hytec will continue to market the products of other manufacturers. Its portfolio includes roughly 30 brands. It will also continue to do business as Hytec, since this is a strong, well-known brand in southern Africa. The same applies to the Hytec subsidiaries Tectra, HAW, HFT, HYSA, Hytec Engineering and HSA.

Positive economic outlook

Africa’s population is growing at a rapid pace, and according to the United Nations is expected to double to 2,5 billion people by 2050. The continent also has the fastest rate of urbanisation in the world. Within the next 10 years, it is expected that 187 million Africans – equivalent to half the US population – will live in cities.

This means growing demand for drive and control solutions for industrial machinery, for mobile machinery such as construction vehicles, and for major construction projects. Even today, Bosch Rexroth and its marketing partner, Hytec are successfully collaborating to serve the African market in areas such as power engineering. In one major project, for example, the two companies renewed the entire hydraulic equipment of the Roseires Dam in Sudan. At 1800 megawatts, the output of this dam on the Blue Nile is comparable with that of a nuclear power station.

Bosch has been working with its marketing partner Hytec for more than 50 years. “The complete acquisition of Hytec gives us a welcome opportunity to extend this successful collaboration and to grow further in Africa,” says Tillmann Olsen, general manager of Bosch Rexroth in South Africa. In May 2018, Bosch Rexroth and its new subsidiary Hytec will move into new joint premises in Johannesburg. The premises will include new marketing and administration offices, as well as an assembly line, a service centre and a training centre for courses in hydraulics and automation technology.

Bosch in Africa

In recent years, the Bosch Group has systematically expanded its presence on the African continent. Today, it is represented in 10 African countries. The company’s focus is on affordable solutions and services for local requirements. These include training programmes for tradespeople in Kenya, for example, or auto mechanics in Nigeria. According to preliminary figures, the company generated sales of some 460 million Euros in Africa in 2017. Including the Hytec workforce, Bosch currently employs more than 1500 associates on the continent. Bosch has been present in Africa since 1906. All four Bosch business sectors – Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology – are active there. There are two manufacturing sites in South Africa, in Brits and Midrand. Bosch also actively promotes talented young people in sub-Saharan Africa. In 2008, it was one of the initiators of Afrika kommt!, an initiative of German industry for junior managers from sub-Saharan Africa.

For more information contact Willem Gijzelaar, Hytec Holdings, +27 (0)11 979 4630, info@hyhold.co.za, www.hytecgroup.co.za


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