News & events


Eight years of excellence

3rd Quarter 2014 News & events

Now in its eighth year, the PneuDrive Challenge is going from strength to strength, with UJ, Stellenbosch, NWU, NMMU, TUT and Wits universities participating. Motion Control spoke to some members of the PneuDrive team to find out how things are going. This year’s theme is Greener Warehousing Logistics. Sponsors SEW-Eurodrive and Pneumax have changed the rules slightly so that each university can now have three submissions. Four of the universities have made the PneuDrive Challenge part of their curriculum.

The PneuDrive team starts each year with a series of roadshows to each university, where the principles of the challenge are explained, products are demonstrated and students are invited to participate and submit a design report. In essence students need to show in their report an outline of their idea, explain what the machine will do on a practical engineering level and calculate a basic budget.

UJ students visit IMP Automation.
UJ students visit IMP Automation.

“We have introduced various touchpoints in order to keep in contact with the students,” says Andrew Rose. “After the roadshow, the first touchpoint is a follow-up workshop where students are introduced to the products, their functions and the electronics used to control components. Another touchpoint is software selection workshops where we touch base with students and take them through the software accessible to them.” SEW and Pneumax have their own software where the students can build 2D and 3D CAD models. This is linked to the products and from the software they can request a quote.

Site visits are also very important as they give the students an idea of what it’s really like in the workplace. Students are used to theoretical problems, not practical ones. This is often their first time in a factory and they have to identify and analyse problems with retrieval, conveying, placement, packing, palletising and loading in a warehouse and come up with a solution. They have to demonstrate how their design could improve the problem, as well as how it has taken the environment into account. They also have to consider safety aspects, as well as labour issues. This year students visited companies such as Consol Glass, IMP Automation, Bühler and Compact Disk Technology.

A final touchpoint for students before completing their entries is an option to submit a business and design concept to a mentor who can then offer some basic advice on the direction and feasibility of their concept. Previously students were given specific products to use but the team felt this limited their ideas. This year the product choice is open-ended. They are given a list of SEW and Pneumax products and they can choose any, although the PneuDrive team is available to help with suggestions where needed. All relevant information is put up on the PneuDrive website.

Participants are mainly second and third year students. “Lecturers love our programme and buy-in from them has been fantastic,” says René Rose, SEW-Eurodrive’s marketing and communications general manager. “Completing a project of this nature is a huge achievement for the students; and from our side we see a nice synergy between business, students, customers and judges – a combination of raw engineering spirit, creativity and cool engineers with enquiring minds.”

In the past students have been found to commit up to 500 hours on a project and the sponsors felt this was too much. A suggested project plan has been created for students which now breaks down into 160 hours and gives the students some structure along the lines of one semester. One of the keys to success is to get the right team together and the students often partner mechanical and electronic disciplines.

The sponsors choose a theme that ties in with their business focus and highlights products that are difficult for customers to grasp, and then they find a synergy. They benefit by getting creative ideas back and seeing new opportunities for their products. Another of the benefits for the sponsors is the potential for future customers, as well as employees. Students who have done the challenge know all about SEW and Pneumax and their products.

The PneuDrive team has perfected the process over the years and now it is quite simple and is run by a small, lean team. “Looking forward, we are looking at expanding into Africa as we have had a number of enquiries from universities,” adds Andrew.

“This is an amazing project and could be done in any business sector. Government says business needs to get involved in skills development – it needs to come to ground to see what’s actually going on and how small companies are getting involved despite the obstacles placed in their way,” René concludes.

For more information contact René Rose, SEW-Eurodrive, +27 (0)11 248 7000, [email protected], www.sew.co.za



Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

New digital tool reconditioning portal puts customers fully in control
News & events
Sandvik Coromant has upgraded its tool reconditioning service for solid round tools. The upgraded service replaces a previously manual, multi-stage workflow with a streamlined, fully online experience that dramatically reduces quotation and turnaround times.

Read more...
New automation innovations on show at Electra Mining Africa 2026
News & events
South African engineers are leaders in innovation and technology development. Many of these innovations and newly automated systems will be on display at the largest trade show of its kind in southern Africa, Electra Mining Africa 2026, taking place in Johannesburg later this year.

Read more...
From a technological revolution to a global standard.
Beckhoff Automation News & events
When Beckhoff elevated the industrial computer to the status of a central control system four decades ago, a paradigm shift occurred.

Read more...
Investment in training is key for the lubrication industry
News & events
Lubrication management has grown more sophisticated in recent years, yet equipment failure rates linked to lubrication problems remain stubbornly high. The reason for this is that technology can only go so far without the people behind it being properly trained.

Read more...
Elevating artisanal skills is key to revitalising South Africa’s economy
News & events
We need to challenge the stigma attached to artisanal and technical careers, and we also need a mindset shift supported by the schooling system so that young people understand future career pathways, choose subjects accordingly, and recognise that artisanal and technical skills carry equal value in a modern economy.

Read more...
From the editor's desk: A tool not a crutch
Technews Publishing News & events
Every year, the dictionaries try to summarise a year of human behaviour with a single word, the word of the year. You can question the value of this, but it’s quite entertaining. Words are important, ...

Read more...
Experience ICRA 2026 right here in Gqeberha, South Africa
News & events
The IEEE International Conference on Robotics and Automation (ICRA) is the largest robotics, automation, artificial intelligence, and manufacturing conference in the world. You can experience the premier keynote and plenary presentations in Gqeberha.

Read more...
Woman of Stature Awards South Africa
News & events
In a powerful recognition of excellence in a traditionally male-dominated industry, Thabisile Phumo won the Woman in Mining and Engineering award at the 2026 Woman of Stature Awards South Africa.

Read more...
Electra Mining Africa 2026
News & events
Electra Mining Africa will take place at Nasrec, Johannesburg from 7 to 11 September 2026.

Read more...
Toolbox on the Move brings critical components and support right to your door
Bearing Man Group T/A BMG News & events
BMG has expanded its service to businesses operating in remote areas in the Eastern Cape with the launch of a new mobile sales and support initiative.

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved