In response to the overwhelming demand from industry for increased technical application awareness, Festo South Africa has invested over R5 million in customer-facing sales resources this year. This move has resulted in a massive 20% growth in its national sales force. Additionally, customers are now able to access products through a wider distribution network with the inclusion of BMG as an official logistics distributor.
Brett Wallace, managing director, Festo South Africa.
Managing director for Festo South Africa, Brett Wallace says that Festo’s investment initiative brings a much needed boost of confidence to South Africa’s manufacturing sector, which contributes 13% to GDP. While South Africa has one of the most advanced technological infrastructures on the continent, vast disparities continue to exist, often leading to mismanagement and a lack of awareness of technological resources, tools and opportunities. Festo has ensured the advancement of workplace competence and skills awareness through sector-wide industrial training and education programmes.
“Through our Festo Didactic learning systems and training centres, we continue to address the crucial gap in tertiary education so that artisans, technicians and engineers are confident, skilled and capable of fully utilising current automation technology,” he continues.
For Wallace, the crucial role of the technology sector cannot be overstated. He concludes: “Without a combination of new industrial technologies and importantly, skilled users, the technology sector is at risk of falling even further behind global developments. We have committed ourselves to supporting South Africa’s economy the best way we know how – through not only the supply of superior technological products, but also through creating the right landscape to ensure people know how to use them.”
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