News & events


Simple customisation makes all the difference

2nd Quarter 2016 News & events

You know how sometimes you wish they made a special product just to suit your application? SMC Pneumatics has come to the rescue of smaller manufacturers who are not able to afford large R&D costs for customisations with its concept of Simple Specials.

Ernst Smith, product manager.
Ernst Smith, product manager.

These are standard, simple modifications generally applied to cylinders, for example to the rod end shape, rod end thread size or tie rod length. According to product manager Ernst Smith, Simple Specials help customers to achieve their ideal solution. With over 12 000 basic component types it is hard to believe that anyone could need more, but these are divided further to accommodate any special requirement. “We offer around 750 000 product variations so we are focusing heavily on training. Every person currently employed by SMC has enjoyed extensive training in the UK,” he says. Smith has also undergone further intensive training in Japan, Spain and Germany.

“SMC’s online configurator allows customers to configure parts to exact specification,” he continues. “Added to this is the option of a made-to-order variant. Having been in every imaginable industry for so many years, we have realised that it is not possible to meet the specific requirements of every customer through standard catalogue stock. Customers often have an application that requires a specialised solution, for example high or low temperature, harsh environment or specific performance requirements. SMC will manufacture these specialised products for the customer from our range of standard products. We call it the X-factor as the final part number has an X number after the standard part number identifying what is special about it,” he elaborates.

The price of the item is readily available through the SMC office and is quite affordable compared to other made-to-order solutions. The X-factor customisations, which often involve special machining and assembly, will be accommodated at the company’s Johannesburg facility. SMC has invested almost R15 million on machining and tooling for the new facility to be able to offer customers local customisation and faster turnaround times.

If a higher level of customisation is required, SMC’s engineering division can assist customers with these more intricate requirements, referred to as Request for Special (RFS). This could be anything from a resin manifold to a cylinder with positioner for a special application. SMC South Africa has called on the expertise of an international production manager from SMC UK to assist with the initial management of the local production, ensuring the necessary skills are transferred and the facility achieves its production goals. In addition to local cylinder and valve terminal assembly, he will also assist with these RFSs.

The South African facility reports into the UK office of SMC, which has further capabilities should the local office not be equipped to deal with a special. There is also the option of further escalation to SMC’s Japanese head office. In the RFS cases, SMC will supply the customer with a ready-built system which makes installation quick and seamless.

“Ultimately we want happy customers who know that SMC is an innovative company with the ability to meet their requirements, no matter how specific,” concludes Smith. “Our company is not about futuristic concepts. Our aim is rather to continuously monitor the markets and listen to our customers, identifying their real needs and meeting these with real solutions.”



Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Innomotics certified for innovative mine winder braking system
News & events
Innomotics has achieved SIL 3 certification for the COBRA 02 S braking system for mine winder installations, together with OLKO-Maschinentechnik.

Read more...
BMG backs emerging driver talent in South African motorsport
Bearing Man Group T/A BMG News & events
BMG has reaffirmed its commitment to local talent development through its sponsorship of Karabo Malemela, a driver on the Pablo Clark Racing Development Company’s motorsport development programme.

Read more...
Parker Hannifin brings advanced motion technologies to the World RX
Parker Hannifin - Sales Company South Africa News & events
Parker Hannifin is back on the FIA World Rallycross Championship grid to push the limits of sustainable performance in one of motorsport’s toughest arenas.

Read more...
Prestigious award recognises inventiveness and entrepreneurial courage
Beckhoff Automation News & events
Hans Beckhoff, managing director, owner and founder of Beckhoff Automation, was recently honoured with the widely acclaimed Rudolf Diesel Medal 2025. This medal honours him as a visionary pioneer in automation technology.

Read more...
Epiroc rocks youth development programmes
News & events
Epiroc is not just building equipment - it’s building futures. Through its dynamic internship and learner programmes, the mining equipment and services specialist is shaping South Africa’s next generation of skilled professionals, equipping them with real-world experience, industry knowledge and the confidence to launch successful careers.

Read more...
RS South Africa showcases industrial solutions at MTE Phalaborwa
RS South Africa News & events
RS South Africa recently showcased its latest industrial and electronic solutions at the Mining and Technical Exhibition in Phalaborwa in Limpopo.

Read more...
LH Marthinusen launches new industrial fan manufacturing and services factory
News & events
LH Marthinusen has launched its new industrial fan manufacturing and services factory in Ekurhuleni. THis is a major milestone for South African energy infrastructure growth.

Read more...
Building skills and sharing knowledge for growth in Africa
SEW-EURODRIVE News & events
As a leading provider of drive and automation solutions across the continent, SEW-EURODRIVE recognises that local insight and on-the-ground capability are critical to delivering effective sustainable results. The company continues to invest in people development and technical training within its network of African subsidiaries and partners, supporting the long-term growth of its customers and the broader industrial ecosystem.

Read more...
Schneider Electric drives innovation in Africa
Schneider Electric South Africa News & events
Schneider Electric has officially launched its first Innovation Hub on the African continent, coinciding with the opening of its new regional headquarters in Midrand, South Africa.

Read more...
From the editor's desk: Riding the hype cycle
Technews Publishing News & events
The other day, I came across an entertaining article on the ten biggest tech failures of the last decade. Google Glass, 3D TVs and Elon Musk’s hyperloop have all faded into obscurity. Others, like the ...

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved