Electric motor distributor Zest has set its sights on winning a greater share of the African market following its acquisition by Brazil based group WEG last year.
Zest has distributed WEG products in South Africa for more than three decades. Louis Meiring, group managing director of Zest, says, “We are now responsible for marketing and distributing WEG’s products across the continent, which is experiencing a resurgence in interest from international investors and project houses. The Zambian Copperbelt and West Africa offer significant growth opportunities. We plan on investing a great deal of time and resources to grow our African market share, which we believe will result in enhanced revenues for the group.”
Group company, EnI already has offices in Ghana, Zambia, Mozambique and Tanzania and offices will be established or distributors appointed in other countries depending on the demand for its products and services as well as the potential challenges associated with doing business in each country.
“We see the huge potential for growth in the African market and we intend to put down roots across the continent. We are not interested in making a quick sale and moving on, we are in Africa for the long term,” Meiring says.
From the editor's desk: What happened to the metaverse? Technews Publishing
News & events
One of the most interesting technical crashes in recent years is the metaverse. As recently as 2022 it was white hot, with massive hype led by Meta. Even Bill Gates was saying that in two to three years ...
Read more...Hamar Controls earns dual Siemens Partner Awards
News & events
Hamar Controls has been honoured with two Smart Infrastructure Partner of the Year Awards by Siemens. These acknowledge the company’s exceptional manufacturing output within the Siemens SIVACON S8 partner programme.
Read more...Academy pumps out the next generation of experts
News & events
KSB Pumps and Valves has invested in a specialised training centre designed to equip internal and branch staff and certified partners with in-depth knowledge of KSB products and systems.
Read more...Africa Automation Indaba 2026
News & events
Africa’s automation and process control landscape is poised for a major milestone with the launch of the Africa Automation Indaba, taking place from 13 to 14 May 2026 at the Radisson Collection Hotel, Waterfront, Cape Town.
Read more...BMG backs emerging driver talent in South African motorsport Bearing Man Group T/A BMG
News & events
BMG has reaffirmed its commitment to local talent development through its sponsorship of Karabo Malemela, a driver on the Pablo Clark Racing Development Company’s motorsport development programme.
Read more...Prestigious award recognises inventiveness and entrepreneurial courage Beckhoff Automation
News & events
Hans Beckhoff, managing director, owner and founder of Beckhoff Automation, was recently honoured with the widely acclaimed Rudolf Diesel Medal 2025. This medal honours him as a visionary pioneer in automation technology.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version