News & events


Siemens teams up with Simotors

3rd Quarter 2013 News & events

Siemens motor systems cover the entire range of synchronous and asynchronous technology. “We have standard electric motor systems and servomotors for motion control applications including linear and torque motors, right through to motors for use in hazardous explosion areas, to high voltage, DC and customised electric motor systems,” says Raymond Padayachee, vice president for Africa /Middle East.

In a market study aimed at addressing the needs of the customer, availability, flexibility, service and accessibility were identified by Siemens as key elements. After consultation with Siemens distributors it was identified that price and stock availability had become a challenge. Three projects were commissioned with various Siemens distributors in order to test the acceptance of discount structures, consignment stock and stock profiles by the market. The projects produced better than expected results. The increase in volume sales on a month on month basis was significant, surpassing all project goals.

This led to the addition of Simotors as a key distributor, the aim being to improve the Siemens pricing model and delivery time to the market. The standard 1LE0 low voltage motor range will be sold via Simotors and its distribution network. Apart from being a value added partner in the distribution of Siemens electric motors, Simotors will carry a full range of spares and is fully equipped to handle repairs, breakdowns and modifications. Simotors will carry the full range of 1LE0 motors, which comply to IEC 60034 standards IE1 and IE2. They come in 400 and 525 V and as 2, 4 and 6 pole, and are flange and foot mounted with other voltages and mountings available on request.

For more information contact Keshin Govender, Siemens Southern Africa, +27 (0)11 652 2412, [email protected], www.siemens.co.za



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