Cummins showcases its strength in North and West Africa
2nd Quarter 2019
News & events
Cummins showcased its strong presence in North and West Africa by occupying three stands at the fifth edition of the Salon Halieutis exhibition in February 2019 in Agadir, Morocco. The event attracts a broad spectrum of visitors. Cummins used it as a broad platform to display its comprehensive range of products, from its KTA19 marine engine to gensets and the Fleetguard range of filtration and coolant products.
Morocco is a leader in Africa in the fishing industry and this presented the opportunity for Cummins to diversify further into this market with its marine engine range, as well as to offer customer support and technical backup services throughout the wider region.
“While we have a long history in Morocco, we were not present in all markets. Now with the establishment of a Cummins entity we are targeting new opportunities and markets,” said industrial sales and business development leader, Jaouad Ezzarhouni. “Marine represents the second largest market for us in the region, apart from mining. Therefore the OEM’s participation at Salon Halieutis will not only generate brand awareness in the region, but will reiterate that Cummins is 100% behind its large customer base.”
For more information contact Deepa Rungasamy, Cummins, +27 11 589 8512, [email protected], www.cummins.com
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