Gothia Cup is the world’s largest youth football tournament. Each year, around 1700 teams from 80 nations travel to Gothenburg to take part and play 4500 games on 110 fields. Wiith its headquarters in Gothenburg, SKF has been involved in Gothia Cup since 2006. Its Meet the World initiative is the company’s largest company-wide social responsibility project and involves local SKF offices and employees arranging local qualification tournaments in their respective countries. The winning teams get to travel to Gothenburg and participate in the world’s largest youth football tournament – a memory for a lifetime. SKF Meet the World has given more than 4750 children from 46 nations the opportunity to travel to Gothenburg.
This year, around 420 children from 23 countries will participate in Gothia Cup as part of the SKF Meet the World initiative.
SKF president and CEO, Alrik Danielson says: “Gothia Cup is a fantastic meeting place for the world’s youth, irrespective of religion, skin colour or nationality, with football as the common denominator. At SKF, we really like that the Gothia Cup is about teamwork, about giving everyone the same chance.
“Its about supporting the young people of the world and bringing them together to play football. That is why we continue to be proud sponsors of this event.”
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