Electronics and motor replacement for label dispenser
Second Quarter 2024Editor's Choice
Electrical switching & drive systems & components
Silveray Stationery Company (SSC) is a South African manufacturer and distributor of leading quality brands of stationery. It is a wholly-owned subsidiary of the Bidvest Group, that has been in the business for over 130 years. The company has a diverse portfolio of products that include the following brands: Croxley, Helix, Parker, Penguin, Rolodex and Sellotape. SSC serves a wide range of markets that include home, school, office and corporate. It sells products both within South Africa and beyond the borders via a national sales and distribution network. SSC is focused on providing world-class products at competitive prices, and delivering customer service excellence.
The challenge
When looking at the conventional options available, SSC found that they were prohibitively expensive, and therefore sought a customised solution to meet its specific needs.
The solution
SSC contacted Motion Tronic, Inovance Technology’s distributor in South Africa, and a cost-effective alternative solution was engineered using high-performance Inovance products and components. The innovative solution devised by expert engineers from Motion Tronic involved a comprehensive overhaul of the electronic elements of the label dispenser, including the servo drive, servo motor, PLC, HMI, and even the enclosure.
To ensure seamless integration, Motion Tronic custom-made the enclosure to fit the existing mounting holes of the machine perfectly, eliminating the need for any modifications, and preserving the label dispenser’s original structure. The entire project, from conceptualisation to completion, took place in Motion Tronic’s workshop. Once finalised, the upgraded label dispenser was transported to the customer’s site for commissioning.
The benefits
By creating a precision solution − including the fabrication of a specially-designed custom enclosure − Motion Tronic not only saved SSC costs, but also minimised downtime by streamlining the transition process. The cost-effective upgrade provided a budget-friendly option for SSC that did not compromise machine functionality, and was executed efficiently to minimise downtime.
The label dispenser now operates at its original capacity as a result of the successful replacement of the controller, motor and drive with Inovance’s market-leading technology. SSC has benefited from an upgraded system that aligns with its operational needs.
The key benefits of this new system are:
• Cost-effective.
• Efficient project execution.
• Upgraded system.
• Machine restored to original capacity.
• High-precision performance.
• Minimal downtime.
Motion Tronic director, Bradley Douglas says, “I am really proud of the work our engineering team carried out on this project. They devised a customised solution that met all SSC’s performance and budgetary needs. We selected Inovance products for their performance and reliability, to deliver the precision motion control that the label dispensing machine required.”
David Bedford Guaus, strategic marketing manager at Inovance, adds, “Inovance is pleased to have been able to work with Motion Tronic on this project, which resulted in an innovative solution that met all the customer’s needs. Inovance’s range of industrial automation products provides the high performance, flexibility, and capabilities to deliver the best possible solution for projects across a wide range of industry sectors.”
From the editor's desk: A new era Technews Publishing
Editor's Choice
After fifteen years as editor of Motion Control, the time has come for me to hand over to Andrew Seldon. It has been a privilege to be part of this publication and to witness not only the remarkable advances in motion control, fluid power and automation, but also the enormous changes in the world around us.
Read more...OMRON Robotics demos next-generation autonomous mobile robots
Editor's Choice News & events Robotics & Mechatronics
Advancing smarter material flow with the all-new LD-150 and LD-300 AMRs, OMRON Robotics demonstrated the next generation of its flagship LD series autonomous mobile robots (AMRs) at Automate 2026 in June.
Read more...The hidden heroes who shape Africa’s industrial future Bosch Rexroth Africa
Editor's Choice News & events
Behind every industrial success story, there’s a human one. Their names may never appear on a project signboard or in a headline. Yet their expertise and determination keep industries moving every day.
Read more...Bühler Southern Africa leads industry dialogue on apprenticeships
Editor's Choice News & events
Bühler Southern Africa brought together representatives from industry, government and international organisations on 30 June 2026 to explore how quality apprenticeships can help bridge the gap between high youth unemployment and industry demand for skilled technical workers.
Read more...Why lubrication fails in mining and what to do about it
Editor's Choice Electrical switching & drive systems & components
Lubrication Engineers explains the recurring failure points behind mining lubrication problems and how the right product, storage and application practices can improve equipment reliability.
Read more...Solving common automation challenges with Festo’s servo drive and servo motor solutions Festo
Editor's Choice Electrical switching & drive systems & components
Automation projects face challenges that include limited installation space, the need for precise and repeatable linear motion, rising cycle-speed demands, and seamless integration with existing control architectures. Festo’s servo portfolio directly addresses these issues with compact, modular drive and motor solutions designed for specific applications.
Read more...Inside the Giant Magellan Telescope with mechanical engineering at astronomical scale
Editor's Choice Electrical switching & drive systems & components
Construction of the Giant Magellan Telescope, set to become the world’s largest Gregorian optical infrared telescope, is well underway. While its scientific mission is to transform astronomy, its performance depends heavily on advanced mechanical, hydraulic and pneumatic engineering.
Read more...Jendamark catalyst shrinking technology leverages SEW-EURODRIVE precision SEW-EURODRIVE
Editor's Choice Electrical switching & drive systems & components
Innovative technology for shrinking catalytic converters, designed and built in South Africa by Jendamark Automation for the global market, relies on the precision of SEW-EURODRIVE’s highly dynamic servo-geared units and software.
Read more...Motion control for flight simulators Beckhoff Automation
Editor's Choice Electrical switching & drive systems & components
Turkish specialist, SANLAB is a leader in motion platforms and simulation technologies. At the heart of these platforms are application-specific servo drives, servomotors and industrial PCs for real-time control, which are supplied by Beckhoff.
Read more...PC-based control for additive machine tools Beckhoff Automation
Editor's Choice Electrical switching & drive systems & components
IRPD is a specialist in additive machine tools. Development is heavily focused on high system throughput and consistently high process quality. This goal was achieved with the help of PC- and EtherCAT-based control and drive technology from Beckhoff.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version