Silveray Stationery Company (SSC) is a South African manufacturer and distributor of leading quality brands of stationery. It is a wholly-owned subsidiary of the Bidvest Group, that has been in the business for over 130 years. The company has a diverse portfolio of products that include the following brands: Croxley, Helix, Parker, Penguin, Rolodex and Sellotape. SSC serves a wide range of markets that include home, school, office and corporate. It sells products both within South Africa and beyond the borders via a national sales and distribution network. SSC is focused on providing world-class products at competitive prices, and delivering customer service excellence.
The challenge
When looking at the conventional options available, SSC found that they were prohibitively expensive, and therefore sought a customised solution to meet its specific needs.
The solution
SSC contacted Motion Tronic, Inovance Technology’s distributor in South Africa, and a cost-effective alternative solution was engineered using high-performance Inovance products and components. The innovative solution devised by expert engineers from Motion Tronic involved a comprehensive overhaul of the electronic elements of the label dispenser, including the servo drive, servo motor, PLC, HMI, and even the enclosure.
To ensure seamless integration, Motion Tronic custom-made the enclosure to fit the existing mounting holes of the machine perfectly, eliminating the need for any modifications, and preserving the label dispenser’s original structure. The entire project, from conceptualisation to completion, took place in Motion Tronic’s workshop. Once finalised, the upgraded label dispenser was transported to the customer’s site for commissioning.
The benefits
By creating a precision solution − including the fabrication of a specially-designed custom enclosure − Motion Tronic not only saved SSC costs, but also minimised downtime by streamlining the transition process. The cost-effective upgrade provided a budget-friendly option for SSC that did not compromise machine functionality, and was executed efficiently to minimise downtime.
The label dispenser now operates at its original capacity as a result of the successful replacement of the controller, motor and drive with Inovance’s market-leading technology. SSC has benefited from an upgraded system that aligns with its operational needs.
The key benefits of this new system are:
• Cost-effective.
• Efficient project execution.
• Upgraded system.
• Machine restored to original capacity.
• High-precision performance.
• Minimal downtime.
Motion Tronic director, Bradley Douglas says, “I am really proud of the work our engineering team carried out on this project. They devised a customised solution that met all SSC’s performance and budgetary needs. We selected Inovance products for their performance and reliability, to deliver the precision motion control that the label dispensing machine required.”
David Bedford Guaus, strategic marketing manager at Inovance, adds, “Inovance is pleased to have been able to work with Motion Tronic on this project, which resulted in an innovative solution that met all the customer’s needs. Inovance’s range of industrial automation products provides the high performance, flexibility, and capabilities to deliver the best possible solution for projects across a wide range of industry sectors.”
| Tel: | +27 31 701 1620 |
| Fax: | 086 615 0597 |
| Email: | sales@motiontronic.co.za |
| www: | www.motiontronic.co.za |
| Articles: | More information and articles about Motion Tronic |
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