This year Hydrasales celebrates 30 years of growth, development and innovation. This South African distributor of hydraulic filtration and accessories has withstood the test of time and is proud of its achievements and growth.
Elvira Caripis, general manager, reminisces about Hydrasales’ humble beginnings. She vividly remembers a small shop with no store space, no meeting room or separate offices. “Everyone sat jumbled on top of one another,” she says.
Hydrasales Johannesburg team is ready to celebrate 30 years with clients on 6 March 2009.
From left to right – standing: Haroun Pochee, Reg Pretorius, Pumi Maqweta, Emeralda Els, Simon Mahlangu and Elvira Caripis. Sitting: Cytnthis Kemeni, Cheryl Johnson, Fatima Ahmed, Sweetness Mashabe and Christina Mathembu
The company has become a specialist filtration solution provider by expanding its filter body range and element or cartridge range to meet more demanding pressure and mobile system requirements. Managing member Haroun Pochee says that Hydrasales studied the needs of an increasingly sophisticated local manufacturing market and decided to provide solutions in the construction, mining and mobile equipment sectors of the hydraulic industry. The company represents leading international brand, MP Filtri, in Africa and has an established distribution network to reach its markets.
Both Caripis and Pochee believe that the well established team, commitment to service, development and innovation drives the company forward. The support and co-operation from all tiers of staff bear testimony to a team bent on meeting its customers’ needs. There are members of the team who have long service records. In August 2008, Cynthia Kemeni and Simon Mahlangu celebrated 20 years with Hydrasales.
‘Oubaas’ Reg Pretorius, a veteran of the South African hydraulics industry, has been instrumental in training and customer support and his vast experience has helped new entrants into the market and new members of the Hydrasales team. Enrico Brown (Cape Town) and Emeralda Els (Johannesburg) have greatly benefitted from Reg’s experience.
Hydrasales is looking forward to celebrating 50 years of greater growth, development and innovation!
Many happy returns to a team of spirited and dedicated players!!
Hydrasales milestones – a 30-year timeline of achievement and growth
* March 1979; The late Maurice and Sharon Allenby start Hydrasales.
* June 1979: MP Filtri receives first order in Voortrekker Road, Edenvale.
* June 1983: Mike Mound opens Durban branch.
* April 1985: Head office moves to bigger premises in Wilbart, Germiston.
* November 1985: ‘Oubaas’ Reg Pretorius starts Cape Town branch.
* July 1986: MP Filtri makes a first visit to its African partner.
* June 1992: Maurice Allenby retires to England and Hydrasales begins a new era.
* May 1993: Hedland VP marketing, Tom Nelson, makes an African safari.
* April 1994: Enters post-apartheid South Africa with confidence.
* January 1997: Head office expands and moves to bigger premises in Meadowdale.
* October 1997: Wins ‘Best medium-sized stand’ at Fluid Trans Expo in Midrand.
* May 1999: Celebrates 21st Anniversary with a visit by Faster.
* January 2002: Cape Town branch moves to new premises in Milnerton.
* May 2003: Durban branch moves to new premises in Springfield Park.
* March 2004: Celebrates 25 years of supply and service.
* February 2005: Team visits Cape Town.
* April 2005: Nuova Fima’s Franco Satori pays a visit.
* August 2008: Cynthia Kemeni and Simon Mahlangu celebrate 20 years’ service.
* March 2009: Hydrasales turns 30.
For more information contact Haroun Pochee, Hydrasales, +27 (0)11 392 3736, [email protected]
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