SKF has introduced a new packaging design for its vehicle aftermarket products.
Inspired by the 140th anniversary in 2018 of the founding of Chicago Rawhide (CR), SKF decided to relaunch the CR Seals brand as a pure product brand within the SKF portfolio. Founded in 1878, Chicago Rawhide became a well-known supplier of seals to a variety of industry segments, including automotive, industrial, truck and marine markets. CR was acquired by SKF in 1990 and the brand was eventually retired in 2007. Since then, CR has maintained high brand recognition in the market where many channel partners still use the CR name. The SKF packaging design stays true to the company’s traditional blue colour for bearings and green colour for seals, and incorporates graphic elements that pay tribute to the long company history and SKF’s areas of expertise. The focal point of SKF’s new design is a zoomed-in graphic of its iconic wheel bearing.
“The success of SKF vehicle aftermarket products is rooted in aspects that remain universally important – a commitment to quality, longstanding technological expertise and a true sense of customer service,” said technology development manager, Andre Weyers. “With the continued high brand recognition of Chicago Rawhide, bringing back the brand to recognise the heritage was a natural progression. Our new design highlights these values in a modern and dynamic way and reinforces SKF’s position as the leading brand for aftermarket products within our category.”
SKF launches the Patent Bay SKF South Africa
News & events
SKF is launching The Patent Bay, a new platform open to companies that aim to accelerate technologies with the potential to advance sustainability, by making selected patents freely available to others.
Read more...Innovative sealing and bearing solution for pulp machine SKF South Africa
Shaft power components
A leading South African manufacturer of paper-making equipment sought to modify an existing pulp machine and turned to trusted partner SKF to assist with the redesign of a critical sealing arrangement.
Read more...Oil monitoring solution drives performance gains for paper mill SKF South Africa
Other technologies
By integrating real-time monitoring with precise flow control, SKF’s Flowline oil monitor meters have significantly improved the flow rate control and performance of oil circulation lubrication systems installed on a paper mill.
Read more...Ultra-compact industrial PCs exploit advances in CPU technology Beckhoff Automation
Other technologies
Beckhoff’s C60xx scalable series of ultra-compact industrial PCs combines high computing power in an extremely compact format with a wide range of options for installation in the control cabinet.
Read more...OMRON simplifies safety verification for SA manufacturers Omron Electronics
Other technologies
OMRON’s NX Safety platform, Online Safety Functional Test Verification is a feature built into the Sysmac Studio engineering environment. This intuitive tool allows safety verification to be carried out digitally, with step-by-step guidance and full traceability, all from a single workstation.
Read more...Condition monitoring in hazardous areas SKF South Africa
Other technologies
SKF is further strengthening its condition monitoring offer portfolio by a newly developed hazardous area version of its Microlog Analyzer dBX portable vibration analyser.
Read more...Why AI will never truly understand machines
Other technologies
Cutting-edge technology and solutions powered by AI are embraced by specialist condition monitoring company, WearCheck, where the extreme accuracy of data used to assess and diagnose machine health is paramount.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version